![]() ![]() The third group, which the researchers refer to as the "Bugs Group," read a fake Disneyland ad featuring Bugs Bunny. The second group read the same ad, but a 4-foot-tall cardboard cutout of Bugs Bunny was placed in the room. The first group read an ad about the theme park that made no mention of cartoon characters. The participants were divided into four groups, and asked to read a printed ad for Disneyland. They just wanted to find out if they could toy with someone else's memories. "The subjects thought we were working for Disney," Pickrell says, but they weren't. Pickrell and Loftus lined up a group of 120 persons and told them they were going to participate in an advertising evaluation program, one of those group meetings where you're supposed to sit around and tell what works and why.Īll of the participants had visited either Disneyland or Disney World. It's something we all experience, over and over again, every day of our lives. The researchers turned to the world of advertising for the project because it is so pervasive. Working with psychology professor Elizabeth Loftus, Pickrell came up with an experiment that would seem to prove her point. Her research suggests it doesn't take much, maybe just the right advertisement. ![]() "Memory is not like a tape recorder," says Jacquie Pickrell, a doctoral candidate in psychology at the University of Washington, who has come up with evidence that it may be possible for outsiders to "implant" memories of phony events in our brains. ![]()
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